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by Teresa A. Swartz : Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)

ISBN : #1559388552 | Date : 1995-08-25

Description :

PDF-c9d8f | This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality…. Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)


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by David J. Cichelli : The Sales Growth Imperative: How World Class Sales Organizations Successfully Manage the Four Stages of Growth

ISBN : #0071739033 | Date : 2010-11-17

Description :

PDF-903fe | Can you handle SUCCESS? With business growth come great things―larger market share, increased revenue, happy shareholders. However, sustaining revenue growth is seldom easy. Sales departments must quickly and seamlessly change sales strategies and tactics to grow sales. Unfortunately, sales departments are often ill-equipped to make the right changes at the right time. At long last, a solution… The Sales Growth Imperative: How World Class Sales Organizations Successfully Manage the Four Stages of Growth


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by Jordan Kelly : Increasing Your Market Share with Effective Profiling & Targeting Strategies: How to Select and Segment Markets (Marketing 101)

ISBN : #0987153773 | Date : 2012-04

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PDF-32345 | … Increasing Your Market Share with Effective Profiling & Targeting Strategies: How to Select and Segment Markets (Marketing 101)


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by Nicholas A.C. Read : Target Opportunity Selling: Top Sales Performers Reveal What Really Works (Marketing/Sales/Advertising & Promotion)

ISBN : #007177307X | Date : 2013-12-27

Description :

PDF-945b4 | A game-changing sales model that targets opportunities in every stage of today’s long sales cycle. Target Opportunity Selling reports on how top sales performers are creating and winning deals in today’s highly-competitive, post-recession marketplace. Based on more than 20,000 hours of interviews and field observation, sales thought leader Nic Read reveals how modern rainmakers are beating the odd… Target Opportunity Selling: Top Sales Performers Reveal What Really Works (Marketing/Sales/Advertising & Promotion)


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by Jill Konrath : Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World

ISBN : #1591847257 | Date : 2014-05-29

Description :

PDF-22fab | Sales expert Jill Konrath offers powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. This rapid change is often overwhelming, and sellers face an intense pressure from their bosses to deliver immediate results. Their livelihoods are totally dependent … Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World


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by Harvard Business Review : HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)

ISBN : #1633694542 | Date : 2013-04-02

Description :

PDF-fd1f5 | The best leaders know how to communicate clearly and persuasively. How do you stack up?… HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)


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by Harvard Business Review : HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)

ISBN : #1633694488 | Date : 2011-01-03

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PDF-5ed99 | Go from being a good manager to an extraordinary leader.If you read nothing else on leadership, read these 10 articles (featuring “What Makes an Effective Executive,” by Peter F. Drucker). We’ve combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization’s performance.HBR’s 10 Must Reads On L… HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)


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by Geoffrey Randall : The Grocers: The Rise and Rise of the Supermarket Chains

ISBN : #0749461047 | Date : 2011-02-15

Description :

PDF-526ed | The Grocers is an authoritative history and analysis of the British supermarket industry, completely updated in this new edition. It describes the fiercely competitive struggle between the major players and analyses the successes and failures of well-known brands. It tells the continuous story of Britain’s undoubted winner, Tesco, who is dominant in its home market and increasingly successful in i… The Grocers: The Rise and Rise of the Supermarket Chains


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: Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319386972 | Date : 2016-12-16

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PDF-5380f | This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer b… Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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ISBN : #1591846382 | Date : 2014-10-16

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PDF-1b315 | More than 70{96692676336987607a0ab1eb046ca4ae2ce71fce04e0357914dd32f589d30eb2} of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Ange… Everyone’s a Critic: Winning Customers in a Review-Driven World


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: Handbook of Asian Finance

ISBN : #0128012870 | Date : 2014-06-30

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PDF-407a2 | Asia’s miraculous recovery from the 1997 crisis ushered in unexpected transformations to its economies and financial sectors. The reasons many Asian countries are growing above 6{96692676336987607a0ab1eb046ca4ae2ce71fce04e0357914dd32f589d30eb2}, with double-digit growth for a year or two in-between, are investigated by this extensive research collection. The Handbooks of Asian Finance analyze the forces behind these growth rates. Insights into banking, fund per… Handbook of Asian Finance


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by Adele Revella : Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

ISBN : # | Date : 2015-02-24

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PDF-aecfb | Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer’s eyes for more effective marketing Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer stu… Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business


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by Charles M. Futrell : ABC’s of Relationship Selling, Fifth Edition

ISBN : # | Date : 1997

Description :

PDF-fac6b | … ABC’s of Relationship Selling, Fifth Edition


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ISBN : #0751749133 | Date : 2000-09-29

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ISBN : #0470533110 | Date : 2010-03-08

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