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by Dick Stroud : The 50-Plus Market: Why the Future is Age-Neutral when it Comes to Marketing and Branding Strategies

ISBN : #0749442581 | Date : 2006-02

Description :

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by BusinessNews Publishing : Summary: Scientific Advertising: Review and Analysis of Hopkins’ Book

ISBN : # | Date : 2014-10-14

Description :

PDF-006cb | The must-read summary of Claude Hopkins’ book: “Scientific Advertising: How to Develop a Superior Advertising Program”.This complete summary of the ideas from Claude Hopkins’ book “Scientific Advertising” presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is… Summary: Scientific Advertising: Review and Analysis of Hopkins’ Book


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[Pub.03QCe] Summary: Scientific Advertising: Review and Analysis of Hopkins’ Book PDF | by BusinessNews Publishing


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by J. Paul Peter : Consumer Behavior

ISBN : #0073404764 | Date : 2009-12-21

Description :

PDF-22827 | This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior


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by Simon Banks : How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age

ISBN : #1907308563 | Date : 2016-09-30

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PDF-2bd6c | … How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age


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: Consumer Brand Relationships: Meaning, Measuring, Managing

ISBN : #1137427108 | Date : 2015-05-07

Description :

PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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by David Masover : Mastering Your Sales Process: How to Create a Winning Sales Process for You, Your Boss, and Your Prospects

ISBN : #1439268959 | Date : 2010-02-04

Description :

PDF-42e09 | Get the tools and techniques you need to get the salesMastering Your Sales Process is not like other sales books.While many popular sales books are filled with stories, research and theories, Mastering Your Sales Process is full of tools, techniques and tactics.In other words, it is a “do this” kind of a book.”It is the first book I’ve read that exceeds Tom Hopkins ‘How to Master the Art of Sellin… Mastering Your Sales Process: How to Create a Winning Sales Process for You, Your Boss, and Your Prospects


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by Mark Bowser : Sales Success: Motivation from Today’s Top Sales Coaches

ISBN : # | Date : 2016-08-12

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PDF-9a2ef | Can a book actually help you close more sales? Yes it can! Sales Success is the book that shapes sales careers. With this sales fable, listeners will learn sales strategies used and recommended by members of the sales hall of fame, including Zig Ziglar, Tom Hopkins, and Scott McKain. Discover why sales success happens for the earnest student, and why it doesn’t for the rest. Come along with master… Sales Success: Motivation from Today’s Top Sales Coaches


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: The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

ISBN : #0521123453 | Date : 2009-11-19

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PDF-89015 | Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS’ contribution to research and practice. New ways of thinking about, and working with, the strategy are offere… The Profit Impact of Marketing Strategy Project: Retrospect and Prospects


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by Brian Mahoney : Non Profit Organization Free Online Advertising Million Dollar Video Marketing Strategy Book: Video Advertising Website Traffic Secrets Can Boost Your Non Profit Fundraising

ISBN : #1542477174 | Date : 2017-01-10

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RFPs Suck! How to Master the RFP System Once and for All to Win Big Business PDF




by Tom Searcy : RFPs Suck! How to Master the RFP System Once and for All to Win Big Business

ISBN : #0982473966 | Date : 2009-11-11

Description :

PDF-68c3c | It used to be that you could ignore RFPs. Only a small portion of the market used them in their buying process and you could work around those companies. Today, governance rules dictated by boards and administered by finance have made RFPs and RFQs a dominating component of the large-deal world. Not only can you no longer ignore them, but you need to know that companies use RFPs-and increasingly p… RFPs Suck! How to Master the RFP System Once and for All to Win Big Business


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[Pub.90lII] RFPs Suck! How to Master the RFP System Once and for All to Win Big Business PDF | by Tom Searcy


RFPs Suck! How to Master the RFP System Once and for All to Win Big Business by by Tom Searcy

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by Jerri L. Ledford : Search Engine Optimization Bible

ISBN : #0470452641 | Date : 2009-04-06

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PDF-a9a4b | Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site’s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social me… Search Engine Optimization Bible


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by Harvard Business Review : HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis)

ISBN : #1633694593 | Date : 2013-04-02

Description :

PDF-d5647 | Join forces with others inside and outside your organization to solve your toughest problems.If you read nothing else on collaborating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organization… HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis)


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Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/e (Marketing/Sales/Adv & Promo) PDF




by Tom Reilly : Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/e (Marketing/Sales/Adv & Promo)

ISBN : #0071664874 | Date : 2010-04-12

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PDF-6395a | Your customers have come a long way since Value-Added Selling was published twenty-five years ago. More knowledgeable, proactive, and price conscious, they regularly scour the Internet for low prices and have come to expect much more for each dollar they spend. Now, Tom Reilly has updated his sales classic to address a marketplace where slashing deals has become the standard response to buyers’… Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/e (Marketing/Sales/Adv & Promo)


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by Jez Hunt : Surviving a Rough Economy: An Essential Guide for Businesses

ISBN : #095620600X | Date : 2009-03-23

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Marketing Through Turbulent Times Darroch PDF 6dc14ea46

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by Jenny Darroch : Marketing Through Turbulent Times

ISBN : #0230237304 | Date : 2009-10-23

Description :

PDF-f2863 | Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today’s difficult environment but will also lay the foundation for innovative growth opportunities…. Marketing Through Turbulent Times


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