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: Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)

ISBN : #3319511262 | Date : 2017-10-13

Description :

PDF-61aa1 | Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainab… Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)


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Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer PDF




by Thomas J. Webster : Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer

ISBN : #0739186043 | Date : 2014-02-07

Description :

PDF-8b09b | This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business decisions to optimally … Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer


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Consumer Behavior: Building Market Strategy by Delbert Hawkins, David Mothersbaugh Published by McGraw Hill (International Edition) 12th (twelfth) edition (2012) Paperback PDF




: Consumer Behavior: Building Market Strategy by Delbert Hawkins, David Mothersbaugh Published by McGraw Hill (International Edition) 12th (twelfth) edition (2012) Paperback

ISBN : # | Date :

Description :

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Rethinking Sales Force Redefining Customer PDF 805442a2c

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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value PDF




by John DeVincentis : Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

ISBN : #0071342532 | Date : 1999-02-05

Description :

PDF-24f95 | In today’s markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer’s dominant power in today’s economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show … Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value


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[Pub.37mtk] Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value PDF | by John DeVincentis


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International Marketing Strategy Study Guides PDF 6615c56a3

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by Peter Mount : International Marketing Strategy: Study Guides

ISBN : #1860501648 | Date : 1999-02

Description :

PDF-23223 | … International Marketing Strategy: Study Guides


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Diploma Paper Strategic Marketing Management PDF 088b6dea3

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CIM Diploma Paper 12 Strategic Marketing Management: Tutorial Text: Analysis and Decision (CIM tutorial text: Diploma) PDF




by BPP : CIM Diploma Paper 12 Strategic Marketing Management: Tutorial Text: Analysis and Decision (CIM tutorial text: Diploma)

ISBN : #0751748757 | Date : 2003-09

Description :

PDF-47bdb | This study text focuses on strategic marketing management. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners…. CIM Diploma Paper 12 Strategic Marketing Management: Tutorial Text: Analysis and Decision (CIM tutorial text: Diploma)


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Amazon Marketing Strategy Manfred Damsch PDF C9ebc47be

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Amazon Marketing Strategy PDF




by Manfred Damsch : Amazon Marketing Strategy

ISBN : #3640780698 | Date : 2010-12-23

Description :

PDF-f0697 | Research Paper (undergraduate) from the year 2008 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place … Amazon Marketing Strategy


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Amazon Marketing Strategy by by Manfred Damsch

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Business Gamification Dummies Kris Duggan PDF 7aed2c662

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Business Gamification For Dummies PDF




by Kris Duggan : Business Gamification For Dummies

ISBN : #1118466934 | Date : 2013-02-04

Description :

PDF-e23b0 | The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (m… Business Gamification For Dummies


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Business Gamification For Dummies by by Kris Duggan

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Seconds Sales Success Mike Faber PDF 05552eeda

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89 Seconds to Sales Success PDF




by Mike Faber : 89 Seconds to Sales Success

ISBN : #0981531008 | Date : 2008-11-01

Description :

PDF-25261 | Finally, a book for salespeople written for today’s business pace. This book contains fifty actionable sales strategies based on six key principles for sales success. 89 Seconds to Success means that you can read and implement each of these strategies quickly. As I wrote, I tried to envision you in the middle of your business day. The phone is ringing, your email is piling up, the boss calls an im… 89 Seconds to Sales Success


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89 Seconds to Sales Success by by Mike Faber

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Why Marketing Women Doesnt Work PDF 81ab9bdfb

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Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs by Darroch, Jenny (July 30, 2014) Hardcover PDF




: Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs by Darroch, Jenny (July 30, 2014) Hardcover

ISBN : # | Date : 1705

Description :

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International Marketing Strategy CIM Companions PDF 1312a041e

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International Marketing Strategy (CIM Companions) PDF




by The CIM : International Marketing Strategy (CIM Companions)

ISBN : #0902130897 | Date : 2002-09-05

Description :

PDF-881a9 | … International Marketing Strategy (CIM Companions)


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International Marketing Strategy (CIM Companions) by by The CIM

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Everything Miscellaneous Power Digital Disorder PDF C805b9019

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Everything Is Miscellaneous: The Power of the New Digital Disorder PDF




by David Weinberger : Everything Is Miscellaneous: The Power of the New Digital Disorder

ISBN : #0805088113 | Date : 2008-04-29

Description :

PDF-166f3 | “Perfectly placed to tell us what’s really new about [the] second-generation Web.”―Los Angeles TimesBusiness visionary and bestselling author David Weinberger charts how as business, politics, science, and media move online, the rules of the physical world―in which everything has a place―are upended. In the digital world, everything has its places, with transformative effects:• Information… Everything Is Miscellaneous: The Power of the New Digital Disorder


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Everything Is Miscellaneous: The Power of the New Digital Disorder by by David Weinberger

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Business Models Handbook Templates Studies PDF 059df4bae

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by Paul Hague : The Business Models Handbook: Templates, Theory and Case Studies

ISBN : #0749481870 | Date : 2018-03-28

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PDF-5a88e | Business frameworks are extraordinarily valuable professional tools. They add structure and clarity to business problems, and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an … The Business Models Handbook: Templates, Theory and Case Studies


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Industrial Sales Sketchbook Revitalize Customers PDF 6145abccc

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Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers PDF




by Steve Borengasser : Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers

ISBN : #0692761020 | Date : 2016-09-14

Description :

PDF-31005 | Recent changes in how industrial companies operate have made selling to them more difficult. But industrial customers need outstanding salespeople now more than ever before. As an industrial sales professional, you have an amazing opportunity to shine right now. An opportunity to be essential to customers who are operating under a new and complex normal. An opportunity to close bigger deals faster… Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers


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Obstructive Marketing Restricting Distribution Asymmetric PDF F98c38322

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Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare PDF




by Maitland Hyslop : Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

ISBN : #147241604X | Date : 2014-02-26

Description :

PDF-93333 | In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to resear… Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare


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Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare by by Maitland Hyslop

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